Which ones of my backlinks boost me the most? Where does my competition get their ranking from? Why do they rank for my target keywords and why don’t I? What type of backlinks should I focus on? These are just a few questions every SEO has to deal with in his daily work. LinkResearchTools is a toolkit specifically made to answer these questions. It gives SEOs the mandatory facts to make efficient Link Building decisions. Or does it? We checked out CEMPER’s LinkResearchTools and will tell you about our first impression.
LinkResearchTools contains 10 tools. Each tool gives you a specific type of report. Altough it might be a little confusing when confronted with it for the very first time it’s quite easy to get into it after watching the tutorials and videos on LRT’s website.
Reports and Usage
LinkResearchTools’ reports are quite easy to set up but take some time to process. Depending on the initial setup it can take the internal crawlers up to one hour to get you the data. The good thing about these “live crawls†though is that all the data is as “fresh†as possible.LinkResearchTools StartscreenI’ll use the Backlink Profiler to explain how the toolkit works because it’s a tool everyone who has a LinkResearchTools subscription uses a lot. The picture above shows the available tools after logging in. The colors might be a little confusing at the first glance but you’ll appreciate them after creating many reports. So if we click on Backlink Profiler we get a little form where we can choose the parameters for our Report.
I’ll use the Backlink Profiler to explain how the toolkit works because it’s a tool everyone who has a LinkResearchTools subscription uses a lot. The picture above shows the available tools after logging in. The colors might be a little confusing at the first glance but you’ll appreciate them after creating many reports.
So if we click on Backlink Profiler we get a little form where we can choose the parameters for our Report.
The form is quite self-explaining. Enter the URL which is the target of the backlinks, set if you want domain, page or internal backlinks and you’re set.
I cannot imagine that any SEO will miss a specific SEO metric in LinkResearchTools. They have a lot of SEO metrics to choose from. There are like over 50 of them. You can simply select the SEO metric – package to compare your backlinks.
Just pick the ones you think are useful. You can even choose Social Votes. Do articles that are Facebook Liked a lot provide better backlinks? I bet they are. But as you can see there’s a lot of interesting stuff. Traffic indicators might be useful if you’re interested from direct conversions from a certain place. The SEOmoz metrics give you some ranking information beyond Google’s PR. Do the geographic locations of the backlinks affect anything? I could spend nights playing with this thing!
Tool Overview: the info you get
Backlink profiler
You enter a domain or a page and the Backlink Profiler gives you all the backlinks to it. Every backlink is rated by all kinds of SEO metrics like Google PR, SEOmoz Domain Authoriy, MozRank or Cemper’s self-made CEMPER Juice™ Indicator. Along with the list of backlinks there are customizable graphs
Competitive Landscaper Analyzer
The “CLA†compares link profiles of your site to link profiles of your competition. In the reports settings you choose the SEO metrics you want to compare. You just enter your site and the keyword you want to rank for and it automatically gives you the top-ten competitors (you can also manually add your competitors). So you can for example compare nofollow/follow – link ratio or the topic-distribution of the backlink’s articles of your site to your competition.
Common Backlink Tool
This tool gives you an overview about common backlinks among your competition. So if many of your competitors got the same backlinks sources maybe you should get these too? Or maybe one or two of your competitors rank better because they have backlink sources others don’t use? It’s also generally interesting to know where the most of your competitor’s backlinks come from.
Juice Tool
The all-purpose swiss knife of LinkResearchTools. If you quickly need to compare 1 or more URLs for certain SEO metrics this is the tool to go. It’s also a good way to check how competitive a keyword really is (especially if you don’t want to rely solely on Google’s information).
Strongest Sub-Pages Tool
If there’s a domain you want to have a backlink from but you aren’t sure on which page then this tool will help you out. Simply enter a Domain and you’ll get all the subpages this domain contains, ranked from strongest to weakest. So if you want a backlink on a forum or a blog then this tool tells you quickly in which thread/category. It’s easy to use and quite effective.
Link Juice Thief
The idea of this tool is as sneaky as it is brilliant. You enter the URLs of your competitors (e.g. Google top 10 for a keyword) and you receive a list of all the sites where your competitors link to. Now if your (top-ranking) competition links to a certain page and you place your backlink there then your competition indirectly links to you!
Link Juice Recovery Tool
Simple but important: Check if backlinks link to a page that doesn’t exist. The fault must not necessarily be on your side. Just think about outsourced link builders that make a typo. Or think about bought domains. It’s a good way to make sure that every link exists or is redirected to an existing page. Additionally to that list of non-existing pages the LJR Tool gives you the redirection code that you just have to paste into your .htaccess file to redirect those dead links.
Missing Links Tool
Gives you a list of sites competitors have backlinks at that you aren’t linked to (yet). So it’s a good way to get as many backlinks as your competitors (it’s preferable that these competitors rank higher than you – like the top ten in Google)
SERP Research Tool
This is actually a very neat tool to get some quick and effective backlinks. It uses web2.0 sources like blogs or forum threads that rank for your desired keyword. Since there’s no consultation work required to get backlinks there it’s the perfect report for outsourcing. You can also export the report as an excel file to easily distribute backlinks targets
Link Alerts
A monitoring tool that notifies you whenever new backlinks are found for the specified domain. It’s basically like Google Alerts – but for backlinks. Interestingly you’ll get notified down to as little as 1 day the backlink was found anywhere on the net.
Conclusion:
Using these SEO Tools you’ll get a lot – and I really mean a lot – of information. A little bit too much maybe. It takes some time to even make sense of all these metrics. These tools have their price but when I see all these metrics and reports I’m sure someone is already making a fortune with it. As the name tells it’s a research tool. Link Builders that are rather practically oriented and just have a (legitimate) trial and error approach might be a little overwhelmed. So yes it is a very valuable tool but not for everyone.
If you are interested in testing it, just click here for a special offer.