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SEO News From Around The WebSearchCap: The Day In Search, August 4, 2008Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:
Search News From Around The Web: Applications & Portal Features
Business Issues
Local, Maps & Mobile
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
Social Media
Video, Music & Image Search
Web Analytics
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Yahoo Search August 2008 Index UpdateThe Yahoo Search Blog announced the August 2008 weather report today. Sharad Verma of Yahoo Search said, "'ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days. As you know, throughout this process you may see some ranking changes and page shuffling in the index, but expect the update will be completed soon." This update is much more substantial when compared to the June update. I reported that webmasters were noticing major changes at Yahoo throughout the weekend. I noted at the Search Engine Roundtable that these changes seem to have triggered a lot of discussion over at many of the search marketing forums. Categories: Top SEO Blogs
Live Search Promoting Again, This Time With "Cashback Back-to-School Deals"Microsoft has announced a "back-to-school" promotion for using Live Search through the Live Search cashback portal. The promotion adds up to "double the cashback rewards on millions of products from hundreds of participating retailers." Example promotions include 36-percent off select shoes at Foot Locker, 18-percent off on Lenovo ThinkPad and 30 percent off on The North Face Doubletrack backpacks. Categories: Top SEO Blogs
Is an Online vs. Offline Local Search All That Different? Yes and NoLocal search is a term that describes more than just Internet Yellow Pages (IYP) and local search engine searches. It also includes offline searches for local businesses. The type of local search consumers use depends on their degree of need. When comparing the top 10 IYP and print Yellow Pages headings as we did in today’s press release from the Yellow Pages Association, there aren’t many differences. The most frequent IYP usage mirrors consumer’s most frequent print Yellow Pages (PYP) usage. Categories: Top SEO Blogs
Pay-Per-Click Averages Hide Incremental Realities
You're hitting your pay-per-click (PPC) efficiency targets and everyone is pleased with the results. Congratulations, but are you wasting money in your PPC program? Averages often hide waste, and in this economy it may be worth taking a look at how you're getting to that average.
Suppose you budget $200 to buy a DVD Player. When you arrive at the store you find the model you want is actually on sale for $100! You arrive home, your 5 year-old hears the good news, grabs the left over $100 and feeds it into the paper shredder. You are: a) indifferent because you planned to spend $200 anyway; or b) irate because your son just wasted $100? Is this happening in your PPC program? Categories: Top SEO Blogs
Microsoft To Take Another Run At Yahoo In 2009?If absurdist playwright Samuel Beckett were still alive he might be tempted to write a drama about the Microsoft and Yahoo non-merger that seems to keep generating news and speculation. Better yet, maybe living playwright David Mamet will take a crack at some point. The latest justification for writing yet another post about whether or not Microsoft will take another run at Yahoo is an eWeek piece in which Eric Jackson, who runs Ironfire Capital, a Yahoo investor, argues that Microsoft still needs Yahoo and predicts another acquisition attempt. Categories: Top SEO Blogs
Report: AOL Units Being Readied For SaleFor months there's been anticipation that some or all of AOL would be sold. Talks between AOL and Yahoo have been ongoing, as they have with Microsoft to a lesser degree. But months ago AOL decided to separate its ISP business (8.7 million subscribers) from its advertising and consumer portal businesses. According to the Wall Street Journal today, the accounting exercise of dividing assets and liabilities between the two sides of the business has now largely been concluded. Categories: Top SEO Blogs
Yahoo Shortcuts Causes Associated Press Article To Show Inappropriate ContentWith automated tagging, Web links can surprise from the Associate Press reports that the Yahoo Shortcuts feature aided in placing inappropriate content on AP's content. Yahoo Shortcuts is a feature that allows publishers enhance their content by adding Yahoo content around the words in the articles or blog posts. In this case, there was an AP story on the Eliot Spitzer scandal. Yahoo automatically took the phrase "underage girls," which was used in the article, and highlighted it. If a user hovered their mouse over the words, up came images from Flickr - some containing underage girls drinking. Categories: Top SEO Blogs
Yahoo Survives Annual Meeting, Re-Elects Board, Microsoft Cries FoulPerhaps we're coming to the point where we'll no longer be writing about Microsoft and Yahoo and their failed courtship. We'll see. Today Yahoo survived its long-anticipated shareholder meeting. It's detailed in this CNET blog post. At the conclusion of the meeting, Yahoo issued a statement that its slate of directors was elected, following the settlement of the Carl Icahn proxy challenge. Categories: Top SEO Blogs
SearchCap: The Day In Search, August 1, 2008Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:
Search News From Around The Web: Applications & Portal Features
Business Issues
Local, Maps & Mobile
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
Social Media
Video, Music & Image Search
Web Analytics
Recent Hot Items From Sphinn, Our Social News Sharing Site:
Categories: Top SEO Blogs
Yahoo Maps Now With Better Search Integration & New FeaturesYahoo announced that they have added some features to Yahoo Maps. The main improvements include better local search integration, usability enhancements, and printable view changes. Here is the full list of features: Categories: Top SEO Blogs
Search In Pictures: Yahoo Basketball, Google Cube & Yahoo's Variety ShowIn this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Categories: Top SEO Blogs
The Mother Of All SMX Local/Mobile RecapsDid you miss our SMX Local & Mobile show in San Francisco last week? If so, no worries, as David Mihm has an excellent roundup of the highlights of the conference. Even though I'm obviously biased, I have to say the event was one of the best I've had the privelege and honor to be associated with. The speakers were first-rate, and there was a palpable buzz during breaks and networking events. Want some of the great tactical tips and info shared at the conference? See David's excellent The Mother of All SMX Local/Mobile Recaps. Categories: Top SEO Blogs
SEM News, The Ultimate Guide To Search Marketing Optimization Part 3 & The Top Marketing Words Of All TimeIn The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, The Ultimate Guide to Search Marketing Optimization Part 3 - Self-Service SEM Optimization Class, The Top Marketing Words of All Time, and this week's free tips and tools. Categories: Top SEO Blogs
Google AdWords Dropping Average Position From Content Network?PPC Hero noticed that Google has applied "N/A" (not available) to all the columns within the content network that are for the "average position" of your ad. Here is a screen capture: Categories: Top SEO Blogs
Google Brings Public Transit Directions To Symbian, Windows Mobile PhonesGoogle has added access to public transit directions for Symbian S60 and Windows Mobile phones through its Google Maps for Mobile client application. Recently the company made them available for BlackBerry and Java-based mobile phones. (Here's a video that shows how it works on mobile handsets.) Google Transit has public transit information and directions for approximately 50 cities on a global basis. Categories: Top SEO Blogs
Yahoo! SearchMonkey Becomes More MainstreamEarlier this year, when I wrote about Yahoo! SearchMonkey, which enables developers to build search result enhancements based on semantic web data, I was skeptical that it would fulfill Yahoo!'s stated aims of encouraging wider use of semantic web standards. While I agreed with Yahoo! that site owners need a reason to adopt these standards, I didn't know that SearchMonkey would be that reason. The enhanced listings weren't turned on for searchers by default and searchers are notorious for never customizing their search experience. If searchers never see the listings, where's the motivation? Tonight, site owners may have found some of that motivation. Yahoo! has turned several SearchMonkey enhanced listings on by default. This shows their willingness to experiment with the search experience. It also encourages SearchMonkey developers by showing that Yahoo! supports and is continuing to evolve the program. And it also indicates that Yahoo! may continue making more enhancements the default, which should motivate site owners to look a bit closer at the semantic web. Below, more details about what searchers are now seeing by default in Yahoo! results. Categories: Top SEO Blogs
SearchCap: The Day In Search, July 31, 2008Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:
Search News From Around The Web: Applications & Portal Features Business Issues
Local, Maps & Mobile
Link Building
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
Social Media
Video, Music & Image Search
Web Analytics
Other Items
Recent Hot Items From Sphinn, Our Social News Sharing Site:
Categories: Top SEO Blogs
Del.licio.us Now Delicious.com, With ImprovementsDelicious has now relaunched under Delicious.com with some new functionality. The old Delicious was at del.icio.us and should soon redirect to the new dot com address. Along with the domain change, the Delicious site has been redesigned to aid newcomers on using the site. Here are before and after screen captures: Categories: Top SEO Blogs
Google Tests Related Search Phrases Inline With Search ResultsAaron Wall noticed Google is testing a new location for "related" search results. This time, the location appears to be directly under each individual search result's URL. Here is a screen shot of it in action, from Aaron's blog: Categories: Top SEO Blogs
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