SEO News From Around The Web

SearchCap: The Day In Search, August 4, 2008

Search Engine Land - Mon, 2008-08-04 22:00

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Live Search Promoting Again, This Time With "Cashback Back-to-School Deals"
    Microsoft has announced a "back-to-school" promotion for using Live Search through the Live Search cashback portal. The promotion adds up to "double the cashback rewards on millions of products from hundreds of participating retailers." Example promotions include 36-percent off select shoes at Foot Locker, 18-percent off on Lenovo ThinkPad and...
  • Is an Online vs. Offline Local Search All That Different? Yes and No
    Local search is a term that describes more than just Internet Yellow Pages (IYP) and local search engine searches. It also includes offline searches for local businesses. The type of local search consumers use depends on their degree of need. When comparing the top 10 IYP and print Yellow...
  • Pay-Per-Click Averages Hide Incremental Realities
    You're hitting your pay-per-click (PPC) efficiency targets and everyone is pleased with the results. Congratulations, but are you wasting money in your PPC program? Averages often hide waste, and in this economy it may be worth taking a look at how you're getting to that average. Suppose you budget...
  • Microsoft To Take Another Run At Yahoo In 2009?
    If absurdist playwright Samuel Beckett were still alive he might be tempted to write a drama about the Microsoft and Yahoo non-merger that seems to keep generating news and speculation. Better yet, maybe living playwright David Mamet will take a crack at some point. The latest justification for writing yet...
  • Report: AOL Units Being Readied For Sale
    For months there's been anticipation that some or all of AOL would be sold. Talks between AOL and Yahoo have been ongoing, as they have with Microsoft to a lesser degree. But months ago AOL decided to separate its ISP business (8.7 million subscribers) from its advertising and consumer portal...
  • Yahoo Shortcuts Causes Associated Press Article To Show Inappropriate Content
    With automated tagging, Web links can surprise from the Associate Press reports that the Yahoo Shortcuts feature aided in placing inappropriate content on AP's content. Yahoo Shortcuts is a feature that allows publishers enhance their content by adding Yahoo content around the words in the articles or blog posts. In...
  • Yahoo Survives Annual Meeting, Re-Elects Board, Microsoft Cries Foul
    Perhaps we're coming to the point where we'll no longer be writing about Microsoft and Yahoo and their failed courtship. We'll see. Today Yahoo survived its long-anticipated shareholder meeting. It's detailed in this CNET blog post. At the conclusion of the meeting, Yahoo issued a statement that its slate of...

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Categories: Top SEO Blogs

Yahoo Search August 2008 Index Update

Search Engine Land - Mon, 2008-08-04 22:00

The Yahoo Search Blog announced the August 2008 weather report today. Sharad Verma of Yahoo Search said, "'ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days. As you know, throughout this process you may see some ranking changes and page shuffling in the index, but expect the update will be completed soon."

This update is much more substantial when compared to the June update. I reported that webmasters were noticing major changes at Yahoo throughout the weekend. I noted at the Search Engine Roundtable that these changes seem to have triggered a lot of discussion over at many of the search marketing forums.

Categories: Top SEO Blogs

Live Search Promoting Again, This Time With "Cashback Back-to-School Deals"

Search Engine Land - Mon, 2008-08-04 20:10

Microsoft has announced a "back-to-school" promotion for using Live Search through the Live Search cashback portal. The promotion adds up to "double the cashback rewards on millions of products from hundreds of participating retailers."

Example promotions include 36-percent off select shoes at Foot Locker, 18-percent off on Lenovo ThinkPad and 30 percent off on The North Face Doubletrack backpacks.

Click to continue reading...

Categories: Top SEO Blogs

Is an Online vs. Offline Local Search All That Different? Yes and No

Search Engine Land - Mon, 2008-08-04 19:30

Local search is a term that describes more than just Internet Yellow Pages (IYP) and local search engine searches. It also includes offline searches for local businesses. The type of local search consumers use depends on their degree of need. When comparing the top 10 IYP and print Yellow Pages headings as we did in today’s press release from the Yellow Pages Association, there aren’t many differences. The most frequent IYP usage mirrors consumer’s most frequent print Yellow Pages (PYP) usage.

Click to continue reading...

Categories: Top SEO Blogs

Pay-Per-Click Averages Hide Incremental Realities

Search Engine Land - Mon, 2008-08-04 18:07

You're hitting your pay-per-click (PPC) efficiency targets and everyone is pleased with the results. Congratulations, but are you wasting money in your PPC program? Averages often hide waste, and in this economy it may be worth taking a look at how you're getting to that average.

Suppose you budget $200 to buy a DVD Player. When you arrive at the store you find the model you want is actually on sale for $100! You arrive home, your 5 year-old hears the good news, grabs the left over $100 and feeds it into the paper shredder. You are: a) indifferent because you planned to spend $200 anyway; or b) irate because your son just wasted $100?

Is this happening in your PPC program?

Click to continue reading...

Categories: Top SEO Blogs

Microsoft To Take Another Run At Yahoo In 2009?

Search Engine Land - Mon, 2008-08-04 17:08

If absurdist playwright Samuel Beckett were still alive he might be tempted to write a drama about the Microsoft and Yahoo non-merger that seems to keep generating news and speculation. Better yet, maybe living playwright David Mamet will take a crack at some point.

The latest justification for writing yet another post about whether or not Microsoft will take another run at Yahoo is an eWeek piece in which Eric Jackson, who runs Ironfire Capital, a Yahoo investor, argues that Microsoft still needs Yahoo and predicts another acquisition attempt.

Click to continue reading...

Categories: Top SEO Blogs

Report: AOL Units Being Readied For Sale

Search Engine Land - Mon, 2008-08-04 16:43

For months there's been anticipation that some or all of AOL would be sold. Talks between AOL and Yahoo have been ongoing, as they have with Microsoft to a lesser degree. But months ago AOL decided to separate its ISP business (8.7 million subscribers) from its advertising and consumer portal businesses. According to the Wall Street Journal today, the accounting exercise of dividing assets and liabilities between the two sides of the business has now largely been concluded.

Click to continue reading...

Categories: Top SEO Blogs

Yahoo Shortcuts Causes Associated Press Article To Show Inappropriate Content

Search Engine Land - Mon, 2008-08-04 13:44

With automated tagging, Web links can surprise from the Associate Press reports that the Yahoo Shortcuts feature aided in placing inappropriate content on AP's content.

Yahoo Shortcuts is a feature that allows publishers enhance their content by adding Yahoo content around the words in the articles or blog posts. In this case, there was an AP story on the Eliot Spitzer scandal. Yahoo automatically took the phrase "underage girls," which was used in the article, and highlighted it. If a user hovered their mouse over the words, up came images from Flickr - some containing underage girls drinking.

Click to continue reading...

Categories: Top SEO Blogs

Yahoo Survives Annual Meeting, Re-Elects Board, Microsoft Cries Foul

Search Engine Land - Fri, 2008-08-01 23:31

Perhaps we're coming to the point where we'll no longer be writing about Microsoft and Yahoo and their failed courtship. We'll see. Today Yahoo survived its long-anticipated shareholder meeting. It's detailed in this CNET blog post. At the conclusion of the meeting, Yahoo issued a statement that its slate of directors was elected, following the settlement of the Carl Icahn proxy challenge.

Click to continue reading...

Categories: Top SEO Blogs

SearchCap: The Day In Search, August 1, 2008

Search Engine Land - Fri, 2008-08-01 22:05

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Categories: Top SEO Blogs

Yahoo Maps Now With Better Search Integration & New Features

Search Engine Land - Fri, 2008-08-01 21:39

Yahoo announced that they have added some features to Yahoo Maps. The main improvements include better local search integration, usability enhancements, and printable view changes.

Here is the full list of features:

Click to continue reading...

Categories: Top SEO Blogs

Search In Pictures: Yahoo Basketball, Google Cube & Yahoo's Variety Show

Search Engine Land - Fri, 2008-08-01 18:40

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Click to continue reading...

Categories: Top SEO Blogs

The Mother Of All SMX Local/Mobile Recaps

Search Engine Land - Fri, 2008-08-01 18:24

Did you miss our SMX Local & Mobile show in San Francisco last week? If so, no worries, as David Mihm has an excellent roundup of the highlights of the conference. Even though I'm obviously biased, I have to say the event was one of the best I've had the privelege and honor to be associated with. The speakers were first-rate, and there was a palpable buzz during breaks and networking events. Want some of the great tactical tips and info shared at the conference? See David's excellent The Mother of All SMX Local/Mobile Recaps.

Categories: Top SEO Blogs

SEM News, The Ultimate Guide To Search Marketing Optimization Part 3 & The Top Marketing Words Of All Time

Search Engine Land - Fri, 2008-08-01 18:06

In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, The Ultimate Guide to Search Marketing Optimization Part 3 - Self-Service SEM Optimization Class, The Top Marketing Words of All Time, and this week's free tips and tools.

Click to continue reading...

Categories: Top SEO Blogs

Google AdWords Dropping Average Position From Content Network?

Search Engine Land - Fri, 2008-08-01 13:48

PPC Hero noticed that Google has applied "N/A" (not available) to all the columns within the content network that are for the "average position" of your ad. Here is a screen capture:

Click to continue reading...

Categories: Top SEO Blogs

Google Brings Public Transit Directions To Symbian, Windows Mobile Phones

Search Engine Land - Fri, 2008-08-01 13:46

Google has added access to public transit directions for Symbian S60 and Windows Mobile phones through its Google Maps for Mobile client application. Recently the company made them available for BlackBerry and Java-based mobile phones. (Here's a video that shows how it works on mobile handsets.)

Google Transit has public transit information and directions for approximately 50 cities on a global basis.

Click to continue reading...

Categories: Top SEO Blogs

Yahoo! SearchMonkey Becomes More Mainstream

Search Engine Land - Fri, 2008-08-01 07:53

Earlier this year, when I wrote about Yahoo! SearchMonkey, which enables developers to build search result enhancements based on semantic web data, I was skeptical that it would fulfill Yahoo!'s stated aims of encouraging wider use of semantic web standards. While I agreed with Yahoo! that site owners need a reason to adopt these standards, I didn't know that SearchMonkey would be that reason. The enhanced listings weren't turned on for searchers by default and searchers are notorious for never customizing their search experience. If searchers never see the listings, where's the motivation?

Tonight, site owners may have found some of that motivation. Yahoo! has turned several SearchMonkey enhanced listings on by default. This shows their willingness to experiment with the search experience. It also encourages SearchMonkey developers by showing that Yahoo! supports and is continuing to evolve the program. And it also indicates that Yahoo! may continue making more enhancements the default, which should motivate site owners to look a bit closer at the semantic web.

Below, more details about what searchers are now seeing by default in Yahoo! results.

Click to continue reading...

Categories: Top SEO Blogs

SearchCap: The Day In Search, July 31, 2008

Search Engine Land - Thu, 2008-07-31 21:03

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Del.licio.us Now Delicious.com, With Improvements
    Delicious has now relaunched under Delicious.com with some new functionality. The old Delicious was at del.icio.us and should soon redirect to the new dot com address. Along with the domain change, the Delicious site has been redesigned to aid newcomers on using the site. Here are before and after screen...
  • Google Tests Related Search Phrases Inline With Search Results
    Aaron Wall noticed Google is testing a new location for "related" search results. This time, the location appears to be directly under each individual search result's URL. Here is a screen shot of it in action, from Aaron's blog:...
  • Britain Clears The Way For Google Street Views; Google Argues No "Complete Privacy" In US StreetView Court Case
    Watchdog clears Google's street cameras from The Guardian reports Britain's Information Commissioner's Office has officially given their approval over the privacy risks with the Street Views option in Google Maps. Meanwhile in the US, Google is arguing in a court case against StreetView that there is no "complete privacy."...
  • Do The Google Webmaster Support Reps Really Work?
    Maile posted a Google blog post named A day in the life of webmaster support. The blog post basically takes you through a typical day at Google for a Google Webmaster Trends Analysts. Here is the video, it is about 7 minutes long and is fun to watch:...
  • Report: Google To Develop A Venture-Capital Unit
    Google to Extend Reach With Venture-Capital Arm from the Wall Street Journal reports Google is in the early stages of putting together a corporate venture-capital unit, within Google. Google's senior vice president of corporate development and chief legal officer, David Drummond, is reported to be leading up the new unit....
  • How To Get New Web Sites To Rank Quickly
    What is the difference between an unremarkable no value add thin ecommerce site, and a top ranked site? In some industries the difference is simply site age. Sites that were around a few years ago had fewer competitors, so it was easier for them to rank. As they aged...
  • Is Google Universal Search A Walled Garden?
    Although Google Universal Search (GUS) is still very much in flux, it's been a part of the SEO landscape for a while now. In that time, there have been some good studies about how often GUS presents video results, and some research into how it ranks videos versus text...
  • Report: Newspapers, Yellow Pages Battle For Local Online Advertising Revenues
    A new report from analyst firm Borrell Associates contains fairly dire revenue projections for both local newspapers and print yellow pages ($5 billion in projected print revenue losses in five years). The newspaper angle is picked up today by the Wall Street Journal and PaidContent, which both lay out some...
  • A Small Business Marketing Success Story: K9cuisine.com
    Being small is hard enough. But being small and in retail? That's like having two strikes against you before the game even begins. From setting up relationships with banks, to finding trustworthy suppliers, to building a loyal customer base, being a small retailer is a challenge many businesses can't...

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Categories: Top SEO Blogs

Del.licio.us Now Delicious.com, With Improvements

Search Engine Land - Thu, 2008-07-31 19:15

Delicious has now relaunched under Delicious.com with some new functionality. The old Delicious was at del.icio.us and should soon redirect to the new dot com address. Along with the domain change, the Delicious site has been redesigned to aid newcomers on using the site. Here are before and after screen captures:

Click to continue reading...

Categories: Top SEO Blogs

Google Tests Related Search Phrases Inline With Search Results

Search Engine Land - Thu, 2008-07-31 17:32

Aaron Wall noticed Google is testing a new location for "related" search results. This time, the location appears to be directly under each individual search result's URL. Here is a screen shot of it in action, from Aaron's blog:

Click to continue reading...

Categories: Top SEO Blogs
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